The concept always made sense to us, but we couldn't find one that acted as the perfect canvas for makeup application.Įnter e.l.f.'s Poreless Putty Primer, which acts as a real life Instagram filter by visibly reducing the appearance of pores and smoothing imperfections while leaving a shine-free matte finish. Before trying it, we weren't big believers in primers, mainly because they left our skin either overly-oily or too matte and dry. Regardless of the generation you identify with, TikTok has something for everyone!įor us, we've found some of the most game-changing beauty products through the video-sharing app, including e.l.f. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. We independently selected these products because we love them, and we hope you do too.